Hidnander
For truth, look deeper.
The Hidn-Ander project reclaims tactile, dependable values for the fashion industry. They rejoice in quality products and quality relationships: truth, substance and knowledge, communicated directly. Hidn-Ander is fashion with soul, fashion without fiction, and worn by individuals – real people – who see image as precious, worth taking care of, as we do. Hidn-Ander revises style archetypes and restores quality. Products play with perception and convention. Each piece is a twisted classic, hand-finished in Italy. Layers are obscured or disguised, a secret between maker and wearer. Design employs mix-and-mismatch. Iconic new styles emerge from the clash of cultures. With every Hidn-Ander item there is a jarring recognition, comfort and discord. And from these mash-ups come something new and essential, products of layered complexity, with a unique point of view.
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